Pulse eCommerce Summit '24
An independent eCommerce event for aspirational and pioneering brands
Thursday 30th May 2024 | The Brewery, London
Over 650+ brands attending
Pulse eCommerce Summit
30.05.24
The Brewery, London
Pulse eCommerce Summit 30.05.24 The Brewery, London
Hear from the best retailers in the world.
Hear from over 50+ speakers across marketing, technology, measurement, customer and more.
Bronwen Foster-Butler
Chief Marketing Officer
Finisterre
Chris Sheard
Ecommerce Director
Castore
Beatrice Giacobone
Paid Social Marketing Manager EMEA
Dr. Martens
Diego Fria
eCommerce Director
Stüssy
Charlie Kent
Head of E-Commerce
Dr Martens
Marissa Urbank
Head of Product
Brewdog
Sarah Hrywnak
Global Marketing Director
Astrid & Miyu
Rudy Ribardiere
Director of E-Commerce and Digital Strategy - US
A.P.C.
Guljeet Samra
CCO
Percival and Kick Game
Laura Marangon
Head of Ecommerce
The Frankie Shop
Claire Wilson
Digital Director
ex Laura Mercier & bareMinerals
Mark Rushmore
Co-Founder
Suri
Stefan Lewis
Chief Digital Officer
Represent Clo
Lily Thistlewood
Head of Performance Marketing
Adanola
Ciaran McClellan
Growth Director
ME+EM
Geeta Randev
Senior Digital Marketing Manager
Champion
Katie Gordon
Head of Ecommerce
Strathberry
Jordan Major
Ecommerce Director
AU Vodka
Erika Goldstone
Head of Product
Lick
Oli O'Neill
Ecom Performance Lead
Nespresso
Emma Law
Head of Digital
RIXO
Michael Heinley
Senior Director of Product Management
Decathlon
Vidar Trojenborg
Head of Data and Technology
ASKET
Neil Forrest
Senior Strategic Partner Manager EMEA
Gorgias
The Pulse eCommerce Summit is back for its third edition
The Pulse eCommerce Summit is back for a third year for the top premium and lifestyle brands in the world. This is an eCommerce conference designed for ambitious high-growth retailers and brands looking for inspiration and innovation. Topics will include internationalisation, new customer acquisition, roadmapping, measurement and attribution, performance marketing and more.
Why should you attend?
Hear from international speakers from the best premium lifestyle brands in the world
Meet with other like-minded eCommerce experts and share knowledge and insight
Join game-changing eCommerce workshops in our new fringe events
Speakers confirmed
so far
Pulse eCommerce Summit
30.05.24
The Brewery, London
Pulse eCommerce Summit 30.05.24 The Brewery, London
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Meet the smartest eCommerce experts in the game.
Over 500 eCommerce experts attended last year's event across fashion, beauty, luxury, sports and more.
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Engage with the most interesting panels in the industry.
Ask questions to our expert panels of retailers from some of the most interesting brands in the world.
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Join for delicious food and mind-blowing entertainment.
Alongside our insightful talks, panels and workshops, join for great food and unique entertainment - including our official event magician, John Duffet.
Agenda so far…
Brand & Marketing Strategy in 2024 - Navigating the New Normal
Featuring Finisterre, Astrid & Miyu and Represent Clo
In an eCommerce landscape where brand is key, is brand marketing the key to cutting through the noise in 2024? Join our session to discuss the balance of performance and brand marketing, how to measure brand efficacy, and how to evaluate budgets for brand marketing. Moderated by Tim Richardson.
Building an Effective Roadmap - Prioritisation, Testing and Measurement of Success
Featuring Lick, Castore and A.P.C
On this roadmapping and on-site optimisation panel, we will cover feature prioritisation, measuring results, building business cases and practical implementation. Key areas will include approach to development and managing key resources, evaluating highest impact features, approach to CRO, obtaining and utilising data and more. Moderated by Paul Rogers.
Growth through Performance Marketing
Featuring Adanola, Nespresso and Dr Martens
This performance marketing panel is aimed at growth marketers who are looking to scale, and will cover a number of trending topics within the industry such as the role of creative and how much to invest in this, measurement and tracking, investing in brand, and the core channels used by our panelists. Moderated by Josh Duggan.
Scaling Strategies for eCommerce Brands
Featuring Percival, Kick Game, ME+EM and Rixo
The discussion will cover strategies behind scaling ecommerce brands, and how to navigate the nuances between brand marketing and performance marketing, whilst gaining insights into effective measurement, experimentation, and contemporary attribution methods. Moderated by Bethan Rainford.
Misconceptions of Affiliate Marketing - Driving Affiliate Value for Brands
Featuring Bethan Callely from Vervaunt
In this talk, Bethan Callely will be exploring the truth behind common misconceptions of affiliate marketing and discover the untapped potential that the affiliate channel holds for brands - from debunking myths, to highlighting how the channel can be a strategic asset in a brands journey to success.
The Role of eCommerce for Fashion Brands
Featuring Stüssy, The Frankie Shop, Champion and Tommy Hilfiger
Join our panel of experienced fashion eCommerce experts, to discuss brand marketing, the role of omni-channel, team structure, inventory challenges, key international markets and the specific nuances of these within the realm of fashion. Moderated by Diego Fria.
Customer: The Evolving Dynamics of CX
Featuring Dr Martens, Strathberry, Laura Mercier & bare minerals
In this session, we'll explore the evolving dynamics of CX and the critical need for businesses to develop clear strategies for measuring and reporting on customer experience, satisfaction and support. Moderated by James Gurd.
From Insights to Impact - Tech Enablement in ASKET’s Journey
Featuring Vidar Trojenborg from ASKET
Hear from ASKET on how they have built a scalable tech stack from the start (including a PIM, CDP, headless front-end and other components) and how that’s allowed them to scale in-line with global objectives.
The Future of 1:1 Personalisation through Data, Tracking, and AI
Featuring Brad Redding from Elevar
Brad Redding is returning to Pulse (after speaking at the first event) and will be talking about all things tracking and data collection. Brad’s talk will be a practical overview of the demise of cookies, getting the most out of tracking, best practices around measurement generally, and the influence of AI.
Hear from the Platforms that Shape eCommerce
Featuring Shopify, Centra and SCAYLE
Our highly anticipated platform panel is back for a second year with Shopify, Centra and SCAYLE. Hear from ecommerce platforms across the spectrum, from those established in the UK to those who are fast growing in the market. In this panel, we will discuss the current direction of ecommerce, how these platforms are shaping the retail landscape, and how they are working with brands.
6 Trends Shaping the Future of eCommerce
Featuring Paul Rogers and Liam Quinn from Vervaunt
In this fireside chat, Paul Rogers and Liam Quinn will explore the trends shaping the future of eCommerce, covering topics such as AI, first-party data, AR/MR, blockchain, social commerce and no-code solutions. Throughout the discussion, they’ll provide insights and strategic perspectives to help navigate the evolving eCommerce landscape.
Things We Got Wrong So You Don't Have To - Stories from Brewdog, Suri and AU Vodka
Featuring Brewdog, Suri and AU Vodka
Not everything goes to plan; this panel will walk through the challenges and learnings from the ecommerce teams at AU Vodka, Suri and Brewdog, as we walk through what their most significant mistakes have been, and more importantly, how they overcame these and strengthened their strategy. Moderated by Neil Forrest.
Using Ideas to Ruin Reputations and Diminish Influence
Featuring Michael Heinley from Decathlon
Ideas have the ability to inspire and empower, forming the foundation of innovation. However, ideas can also derail product teams and hinder good product management. In this talk, Michael Heinley will discuss these assumptions, whilst offering insights on how to avoid losing credibility and influence within a company.
Modern Measurement for Performance Marketing
Featuring Meta, Google and TikTok
Over recent years we have experienced notable shifts in the digital marketing ecosystem, which have impacted measurement as we once knew it - from challenges with cross-channel performance to the introduction of privacy regulations. From the platforms at the heart of some of these changes, this panel explores what successful measurement solutions look like in this modern day and key approaches brands should look to adopt. Moderated by Bethan Rainford.
The Future of eCommerce - What Brands Should Be Doing in 2025
Featuring Ask Phill, Grebban, We Make Websites and By Association Only
In this session, we’re bringing together Ask Phill, Grebban, We Make Websites and By Association Only to explore the future of eCommerce with proactive strategies for brands in 2025. We'll discuss key topics such as customer data strategy, creative direction, brand and roadmapping for 2025, and more. Moderated by Shamoli Miah.
eCommerce Workshops
Workshop: Internationalisation & Localisation
Featuring insight from Signifyd, Avalara and Voyado
Growing out of the UK or Europe is no longer an ‘if’ choice, but really only about ‘when’. The appeal and scale of overseas markets only grows as the UK economy faces more challenges. Join our interactive workshop to understand how to tackle commercial risk, tax compliance, data protection and customer nuances.
Workshop: Customer Retention
Featuring insight from Klaviyo, Dataships and Loop
As acquisition becomes more complex, brands are starting to focus more energy on retaining and growing existing customers. Our interaction workshop will walk through the full customer journey, and debate tactics and strategies across returns, compliance and relevant customer communications, segmentation and promotion.
Workshop: Conversion
Featuring insight from Global-e, Onepilot and Advanced Commerce
Our interactive workshop on conversion will focus on the tactics that you can use to build trust for a better conversion rate. Starting with product selection through to product discovery, a much improved delivery experience and communications globally, and the new CS solutions that will improve customer experiences both pre and post purchase.
Unique entertainment from Tia Kofi and Baga Chipz
Introducing some unique entertainment during the lunch break, Tia Kofi and Baga Chipz. Tia Kofi is a drag superstar and winner of the second series of ‘RuPaul’s Drag Race: UK vs the World’, and Baga Chipz is a world renowned drag entertainer appearing as a finalist on both ‘RuPaul’s Drag Race UK’ and and ‘RuPaul’s Drag Race: UK vs the World’.
Comedy from Ali Woods
Our summit will also be hosting Ali Woods, a comedian, content creator and podcaster. After selling out his show at Edinburgh Fringe and supporting Russell Kane on tour, he will be joining us at the Pulse eCommerce Summit to entertain us with some laughs before the after-party.
Sponsors
Platinum
Gold
Platform
Silver
Agency
Bronze
Media Partner
Location
The Brewery
52 Chiswell St, London, EC1Y 4SA
Thursday 30th May 2024
Watch previous talks from 2023
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Opening Statements
Paul Rogers (Vervaunt) and Josh Duggan (Vervaunt)
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AI through the Eyes of Meta
Sahil Jhamb (Meta) and Bethan Rainford (Vervaunt)
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What Matters in Product Discovery?
Amy Vetter (Mattel), Tim Martin-Harvey (The Bottle Club), Nick Paulson-Ellis (The Sports Edit), moderated by James Gurd.
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Modern Day Analytics & Data Strategy
Franky Athill (The Attribution Lab), Anna Lewis (Polkadot Data), Edward Upton (Littledata), moderated by Russell McAthy.
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Omnichannel Growth - The Role of Stores, Online & DTC
Gavin Williams (Creed), Josh Towb (Jigsaw), Sarah Rule (Gymshark), moderated by Kate Walmsley
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Digital Marketing in 2023 - Strategy, Channels, Reporting & People
Alyssa Satterthwaite (GANNI), Oli O’Neill (Nestlé Nespresso), Stacy Bisschop (Osprey), moderated by Josh Duggan
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The Ever-Changing Role of Creative in Performance Marketing
Tom Hancock (Vervaunt) and Lauren Randell (Vervaunt)
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Fireside Chat - Achieving Growth in 2023
Eva Valentova (SKIMS), Kimberley Correia Hunt (Timex), Brendan Gardner-Young (Thrive Causemetics), moderated by Paul Rogers
Pulse eCommerce Summit
30.05.24
The Brewery, London
Pulse eCommerce Summit 30.05.24 The Brewery, London
Reserve your seat
Limited tickets available.
Retailers attend free.